Raising Money: The New Rules of Venture Capital

The rules of venture capital have changed. This book shows you how to win in the new era. Raising Money: The New Rules of VC Fundraising is the definitive playbook for modern founders who want to raise capital on their terms, and do it well. Based on more than 40 in-depth interviews with leading venture capitalists, repeat founders, ecosystem builders, and angel investors, this book surfaces the new truths of fundraising. You’ll learn directly from the voices shaping today’s startup landscape, from how to build real investor relationships, to crafting a narrative that inspires belief, to raising the right amount of money from the right people at the right time. Forget the outdated advice and founder folklore. These are the 10+ nuanced, practical rules drawn from the trenches, revealing what actually works in 2025 and beyond. Candid, actionable, and deeply human, this book strips away the myths and replaces them with strategies that respect your time, your vision, and your future. If you’re thinking about raising VC—whether it’s your first round or your fifth—this is the one book you need to read before you start.